Exclusive: “Toi” Hair & Beauty Salon

Written by Tago & Sondos Abdallah


It’s been almost 5 years since a friend recommended I pay a visit to the talented Lebanese hairdresser, Kimi, at Elsagheer’s Salon. Since then I haven’t looked back, I’ve gone through hairstyles & colours with no regrets whatsoever; the hair genius has “hands woven in silk” as we Egyptians would say! So naturally, I was over the moon with excitement when I was notified that I was invited on Saturday to his Salon’s opening, Toi! I took my friend and wonderful talent, Sondos Abdallah and went to investigate.

left: polish haven. top right: the little comfy nook, the dye bar in the distance. bottom right: reception & cashier

Toi, is Kimi & Rabei’s new little Salon tucked safe in the midst of one of Zamalek’s last forgotten corners on 30,ElGezira ElWosta St. (if you get lost, don’t worry you won’t be the first, when we asked around, a market owner immediately responded with “you’re looking for the new hairdresser?”). The external design is all about mirror windows and the refined single word “Toi”. On the inside, the interior is an elegant, sleek contrast of modern white and dark grey stone which gives off an instant vibe of modern luxury, studded with black and white pop art here and there. Greeted by a smiling receptionist, the place was already full so we decided to have a seat and wait. A comfy nook filled with cushions served as an excellent, relaxed “antakha” zone for us as we waited for our turn after our long day. As we looked around, we noticed a quirky but well placed “dye bar”, behind the bar zone all sorts of dye colours were stacked. We started off with a “mani”; your usual fancy manicure, in a private ladies room with a line of foot-sinks in front of a comfy black couch covered with cushions. We opted for colours on the more unique side of the spectrum. Then the threading experience came along. The young ladies Marwa & Amal had quick gentle hands, which made a usually less pleasant experience more than satisfying. The spa side of the store isn’t ready to receive visitors yet but we were promised an opening for that side pretty soon.

the artist himself, Kimi!

Now for the big important part my hair, Kimi’s talents are unquestionable but with the long waiting list of women and our tight schedule, I had to accept one of the younger hairdressers instead. Sondos on the other hand didn’t go for the hair experience so it was just me.  I was a bit uneasy at first (I hate having to fall into unknown hands when it comes to the fate of my hair) but thankfully, my frets were put to rest. Not only did the friendly Kareem manage to calm my doubts with his skills but he impressed me with the outcome. Toi has handpicked their staff well, I have to say.  As my hair session ended, the drinks and snacks came rolling. We had our share of congrats, a promise for a new hair colour for New Year and headed to the cashier to pay. Hair brushing cost 90, threading cost 40, and the mani cost 30, a good average price for our humble young incomes and the lux service we received.


Overall, the experience was bliss. We had got our fair dose of pampering for the week. And I have a plan for my new hair colour! I shall be visiting that dye colour bar very soon.  So if you’re looking for a reliable place to trust your hair to, with a bit of ladies’ pampering on the side, I strongly suggest Toi. If you’re not sure what is it you want, ask for Kimi and let him work his magic tricks, promises you won’t regret it.

Have you been to Toi?

If you have share with us your experience in the comments section below!

About Mariem El Tagoury

I am a graduate from German University Cairo. Reading novels is my passion and writing is my release. My guilty pleasures include fashion & playing around with my make-up kit. A couple of years back when I was introduced to the online world, back in 2007; I was quite surprised that in spite of the presence of thousands of young Egyptians who follow the online sphere daily, there wasn’t one site that represented us or our lifestyle. [Later we’d come to see the rise of the political, religion, social-elite, and foodie websites, but still the voice of the average Cairene youth was missing.] I was glad to find out that I wasn’t the only one who had the feeling of the outsider on the internet, that’s why I decided to gather a team to fill a gap & finally find our place online and give Cairo’s youth a real voice that reflects its true culture. I hope you find our site interesting with a new view of life. Besides running the magazine & editing, I write the “Sans Sugarcoating” column, pardon my french, and a couple of other stuff around here! If you want to contact me, my email is [email protected]; you can also use our contact form or email directly to [email protected]

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2 thoughts on “Exclusive: “Toi” Hair & Beauty Salon

  • November 15, 2013 at 3:24 pm

    Hair salon business is really very demanding business and today every one want to go to the hair salon for getting the best hair style so I also want to open a hair salon so the information that is given in this blog is really helpful for me so thanks for sharing this.Click Here

    • November 15, 2013 at 5:39 pm

      We’re glad we were of help to you 🙂 Best of luck with your hair salon!


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