What's Trending?

What’s Trending: 18/3/2017

Written by Rawan Mamdouh

Talents, memes, boycotts, and Mother’s Day are all in order; social media strikes this week with outrageous trends. Here is our list of the trendiest hashtags:

1) #Arabs_Got_Talent

Arabs Got Talent’s 5th season aired last Saturday. Our reasons for loving the show are: Ahmed Helmy representing us as the sarcastic and entertaining Egyptian judge and the Egyptian contestants who we’re supporting.

Two performances caught our attention. The first, were two violinists, capturing our hearts before our ears, in a competitive siblings performance; you could hear the rich art from behind those strings. Mariem and Amira Abou Zahra, 8 and 10 years old, granddaughters of the Egyptian actor Abdelrahman Abou Zahra, are fresh breakthroughs in the German music industry and here in their homeland.

To strengthen their Arab roots, their father enrolled them in the contest. For non-professional and non-musical ears, like mine, I thought it was going well; however, people with a musical background felt there was no sync, no coordination, and the instruments were out of tune during the airing of the episode on TV. The distressed father declared on his social media accounts that this wasn’t how the live performance sounded like and the whole glitch was a mistake during the preparations for the episode.

In another performance, an Egyptian girl in a polka-dotted dress and a girl crush on the celebrity Soad Hosny, sang Soad’s song; but, it was such a poor performance which made the judges buzz. For the sake of humanity, making people think they have potential only to make fun of them when they hit the stage is not funny. There were applications and rehearsals; the show’s producers could have easily stopped the mess before it went too far, but instead they thought it was material for a good joke to increase views.


2) #DeleteCareem

Twitter feud: grab some popcorn…

Careem company, in Egypt stated that Wael El Fakharany, managing director and government relations, resigned last week due to some conflicts with the company. He took to Twitter to claim that he was in fact fired in a humiliating way.

People took screenshots deleting the app, which made the hashtag #DeleteCareem go viral.


Careem’s comeback was in the form of an ad campaign. Using also the social media effect, the company hired social media influencer, Mohamed Jimmy, to talk about his childhood nicknames and ask people to share theirs as part of their new campaign. Was that enough though to save Careem?


3) #ParentsAndGoats

Trending for days, a Whatsapp voice recording of a mother arguing that her daughter was physically harassed then hugged and kissed by a boy in her same class. Instead of speaking to the boy about his actions, the father replied with more offensive words comparing the girl to a wild goat which needs to be restrained. Great parenting skills! All this hassle for what? Children in the first or second grade. The kids’ parents represent how overly dramatic, nonsensical, ignorant, and violent society can be.

Very disturbing to the ears:



However, social media users couldn’t stop themselves from making the greatest memes, comics, and posts of all time out of this mess.


4) #MothersDay

Next week, Mother’s Day will bring all the mother-daughter/son bonds, and their feelings, to the surface. Enjoying the mothers’ and grandmothers’ company, siblings competing to show their love with the “who got the best gift” contest, or worshiping the closest mother figure around.

Juhayna’s new advertisement aimed for something different though; the ad started a trend of posting an old photo with the most humiliating fashion choice your mother made for you, along with the hashtag #RememberMom, and the 10 most bizarre looks will get gifts. 

5) #D-CAF

Downtown Contemporary Arts Festival (D-CAF) is Egypt’s first international contemporary arts festival. The festival joins all artistic aspects together from 18 different countries; music, dance, theatre, visual arts, and film. It aspires to bridge between art and culture.

The events and shows started on the 17th of March and are expected to take place over the next three to four weeks; they will be held at important sites and locations, such as historical buildings and rooftops, but the first event took place at AUC’s Falaki Theatre. You can check out the photos here

For more details, follow the Facebook page

Bonus: Meme of the Week

This is size zero, Zara…


What are your thoughts?

Share with us your opinions on this week’s trends and hashtags. What did we miss? Which trend/hashtag interested you?

About Malak Nour

A 21 year old (in the process of wrapping my head around that fact) AUCian who’s majoring in both marketing as well as English and comparative literature, not to mention minoring in philosophy! I’m still in the process of figuring myself out, but one of the few things I’m sure I’m interested in is reading. Oh, and I make really good chocolate truffles! I have people who can vouch for that…. and I’ll be writing in the Art section!

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